Doe Deere: The Woman Behind Lime Crime Cosmetics

The unicorn queen, Doe Deere, founded the popular cosmetic company ‘Lime Crime’ in 2008. Originally born in Russia and raised in New York City, even as a young girl she always had a passion for creating. Before she became a successful business owner, Doe Deere’s, first passion was music. She played in a band with her now husband and business partner for awhile and then moved on to her love for makeup.


Bright colors were her favorite kind of makeup. Unfortunately, bright makeup wasn’t so popular and really hard to find. For that reason, she decided to take it upon herself to create them and soon enough ‘Lime Crime’ was born. Today, Lime Crime has a following of 2.6 million on Instagram. The company gained great attention because other girls, to her surprise, were interested in those bright and unusual colors. Her customers also love that her makeup is animal cruelty-free, a huge plus! She gives them the nickname “unicorns” because, just like her, they were born different and aren’t ashamed of it.


Being a business woman wasn’t always easy for Doe. She dealt with discouragement from others and setbacks in the company. She was once told that it would be impossible to sell makeup online because women wanted to try it on before buying. Well, She definitely proved her critics wrong. Later, back in 2014, her company’s website was hacked of some customers information. Though it wasn’t her fault, she took responsibility and worked to gain back the trust of her customers.


Doe is a brilliant example of a person that goes after their dreams and sticks with her vision even when things go wrong. She’s become a role model and inspiration to young female entrepreneurs. She was recognized on the self-made magazine alongside with Suze Orman and Arianna Huffington. In her words, quoted from galoremag, “I love what I do and It feels good to be recognized”.


To learn more about Doe Deere and Lime Crime, visit where you can find information on Lime Crime and also find Doe Deere’s social media accounts to connect with her.

Helane Morrison – A True Leader In the Corporate Industry

The financial industry is a multifaceted world where economic anomalies can easily occur without the awareness of the government representatives who are supposed to stop them. However, the lawbreakers’ intelligence fail in comparison to that of Helane Morrison’s, a female compliance officer who has made a name for herself when she worked for the United States Security and Exchange Commission’s office in San Francisco from 1999 to 2007.


Life Before SEC


Helane Morrison became a law clerk for the Court of Appeals during her practice. After that, she entered the Howard, Rice, Nemerovski, Canady, Falk and Rabkin law firm in 1986. The duration of her career in this company has prepared her for the work as a civil servant.


Accomplishments As An SEC Leader


Her time in the SEC is highly valuable, for these are the years in which corporations have needed extreme protection from the financial crisis that has resulted from tall corruption rates and fraud committed in the commercial industries. With Helane at the helm of the institution, she has provided legal assistance to various companies and entrepreneurs in order to make sure that deception will not be included in the business transactions.


Other than that, Morrison fronted investigations regarding the chief executives of some of the bigwigs in the corporate world, such as HBO and Co., Google, and Hewlett Packard, among others. There have been exposés as well about a fraudulent official of Ernst and Young, and corrupt insurance agency American Amicable that swindled more than 50,000 folks from the military. These individuals are known as the untouchables in the US because of their high-profile status, yet it has never deterred Helane from doing what is morally and legally right.


The woman’s diligence in combatting corruption has not been left unrecognized by the institution she has dedicated herself to. In between the years mentioned above, Morrison has been appointed as the Head of Commission and Regional Director – a role that has only been available for male compliance officers before she entered the office. The new position expanded the scope of her work, and later on she handled fraud cases and prosecutions in North Carolina and five other states in the northwestern region of the country.


The fact that she is the first woman to hold such a prominent title in the American history, nevertheless, has made her realize that the financial industry is deprived of female leaders. This led her to leave the SEC and join Hall Capital Partners, LLC, a law firm in which she currently serves as the Chief Compliance Officer, Managing Director, and General Counsel.