Fabletics Stays Competitive in the Amazon Age Through Innovation

Brands are constantly looking for new ways to find their consumer base and attract them. For big names, online marketplaces like Amazon, which owns 20% of the fashion market, have made that easier. For startup businesses, it presents a challenge.

 

Fabletics is a startup fashion retailer that does things a little differently from the competition. A subscription service dedicated to providing high-end activewear at affordable prices, Fabletics has drafted some star power from actress Kate Hudson into its ownership, making this a business interested in understanding their subscribers and what they want. The company has sought to make itself one that not only knows who they are selling to, but to engage those consumers with a combination of game theory and comprehensive customer service. It’s a strategy that seems to be paying off as physical stores pop up in Florida and California.

 

General Manager Gregg Throgmartin sees Fabletics as a success because their business model has allowed them to undersell the competition. This is made possible by applying consumer data to better designing operations. It’s a method that relies on three main focuses.

 

In the case of physical stores, many find themselves losing money despite not losing foot traffic. This is the result of customers browsing in person at one retailer, then going to purchase from Amazon or another online marketplace as a significant discount. Fabletics’ application allows them to turn browsers into buyers through engaging events at pop-up installations. Fabletics has found that using these events to apply game theory engages subscribers in a very real way, with 50% of attendees being subscribers already and another 25% joining them when the event is over.

 

While having a tastemaker like Kate Hudson on staff helps in promoting new activewear that subscribers want, Fabletics doesn’t ignore hard data. Using internal data to increase brand awareness and growth means Fabletics uses its online presence to build consumer trust and satisfaction by tracking what they’re looking for most and making sure its available online and in person. Dustin Netral, Senior Vice President of Operation, says that the retention of consumer data is to make sure that Fabletics never falters in giving their subscribers what they want most.

 

Utilizing data has been part of the Fabletics strategy since its conceptual phase, and it will be instrumental as the company moves forward. Applying data in this way is becoming more common among startups, and Fabletics is experiencing unprecedented competition in this stage of its life cycle. But the company remains confident with its approach to having physical and digital presences to make sure that their subscribers always have available to them the things they want most.

 

About Fabletics:

 

Fabletics is the brainchild of Just Fab Inc.‘s Don Ressler and Adam Goldenberg. In 2013 the business began in earnest after actress Kate Hudson joined them to better situate the business in the niche fashion market of activewear.

 

Fabletics brings high-end activewear from notable designers to subscribers at a low cost. By engaging these subscribers with engaging events, Fabletics strives to motive customers and provide the motivation they need to remain active.

Boraie Development Breathes New Life into NJ Communities

Boraie Development LLC, led by Vice President Sam Boraie, is a pioneer real estate company that is leading the way through urban investment strategy and development to revitalize several communities in New Jersey, more info can be found on Bloomberg.

From introducing the first high-rise and 50 years in downtown Newark, to partnering with Shaquille O’Neil, to creating new inspiration at The Aspire in New Brunswick, to The Estates at Waverly Place, to the Beach at South Inlet, to the redevelopment of Milltown, Sam Boraie is a true visionary when it comes to new developments that are breathing new life into communities all over New Jersey.

One Rector Street

This is the first high-rise to be built in the city of Newark since 1960. It is leading the way to a total revamping at the city’s landscape and it is directly adjacent to the renowned New Jersey Performing Arts Center. As part of a $65 million development project, One Rector Street includes 169 market rate rental units and 8500 square feet of retail space. It is truly the start of big changes that are taking place in the city of Newark.

One Riverview in Newark

Sam made headlines back in 2013 when he partnered with former NBA star Shaquille O’Neal to build One Riverview in Newark. The plan included a conversion of the old Science High School building to create a 23-story, 169-unit apartment complex. This partnership was part of an effort to rejuvenate all development in the city of Newark which is O’Neil’s hometown and childhood city. Read more: http://www.prnewswire.com/news-releases/boraie-development-llc-opens-leasing-center-in-new-brunswick-new-jersey-300176946.html

Aspire to Be Inspired in New Brunswick

Since Boraie Development LLC is headquartered in New Brunswick, you will find one of their new developments just steps away from the New Brunswick train station. With 238 residential units and 10,000 square feet of retail space which includes neighborhood dining, shopping, and nightlife, Boraie is changing the face of New Brunswick in a whole new way.

The Estates at Waverly Place

This new project of luxury homes is located in Montgomery, New Jersey. It includes seven custom estates that have large 1 acre lots with an excellent location in the Montgomery Township School District. Known as one of the best school districts in the state of New Jersey, it is also adjacent to several hospitals in the area as well as Montgomery Cinemas and Montgomery Shopping Center.

The Beach at South Inlet

Atlantic City never stops changing and luxury living just got better with The Beach at South Inlet in Atlantic City. Located just steps away from the boardwalk and the ocean, this project features 250 residential units with luxury finishes and a huge outdoor pool.

Milltown Ford Avenue Redevelopment

Boraie’s vision for Milltown, NJ includes a center campus that is complete with restaurants and retail stores to include 324 unit townhomes and condominiums. This project will totally transform the city of Milltown for the better.

Revolutionizing Developments in New Jersey

Sam Boraie is pioneering the way for new developments in communities all over New Jersey. In the years to come, you can expect Boraie Development LLC to pioneer future projects to create a whole new landscape that will improve the lives for many people across the state.

Check out his Crunchbase profile for more info.

 

Why Now Is The Right Time To Fix Your Online Reputation

Even at this very moment you could be the target of an online reputation management campaign against you. Even if things are not this dramatic, it is still possible that there could be someone out there who is posting something about you that you would rather they not. That person may or may not even be aware that they are posting something that you are upset about. It may seem harmless to them but mean a lot to you.

What Won’t Work

Yourstory.com notes that your first reaction to someone posting something not so flattering about you is probably to try to go and delete it. This would seem to make sense, after all you do not want others to see what this person or persons are saying. However, this is not something that is sustainable in the long run. You may be able to delete one or two postings today, but that same person could very well put up more tomorrow.

You should keep an eye on what is being said about you, but attempting to stay on top of everything and attempting to delete it all just won’t work. Rather, you need some more effective solutions that will actually get the job done.

Put Out Good Information

If people are saying bad things about you, the best thing you can do is to put out real information. You can tell the public about what you are really about. You can reward people when they write nice things about you by promoting what they have to say.

According to onlinereputationreviews.com, another tool in your arsenal should be the social media websites. These websites are wildly popular and great at getting the word out in a big way. People like to pass along the types of stories that they personally enjoyed reading. They will hand them over for free because they just want to share with those they care about.

Your reputation is your lifeline when it comes to doing business. If you have a good reputation then you need to maintain it. If your reputation could use some polishing up, then you should get on that too.

Arthur Becker: an innovative Investor in Real Estate, Bio Tech and Finance

Arthur Becker is one of the top investors and developers in the property space. His investment portfolio also spans to technology and finance. Becker launched his career as a homebuilder; afterwards, he managed Macadamia Orchard and finally ventured into tech and finance.

According to Wikipedia.com, for a long period, Becker has been a financier of top developers. However, he has lately decided to solely develop a condominium project. Based on the offering plan filed with the office of New York State Attorney General, the project consisting eight units and expected to yield $52.5 million will be built in 465 Washington Street in Tribeca.

Paris Forino is the interior designer of the Tribeca boutique project. On completion, the building will consist of a duplex penthouse and seven simplex apartments measuring between 2,000 to 4,000 square feet. The projected price per square foot ranges from $2,200-$3,200. The price of penthouse units is expected to be between $5 million to $14 million.

The condominium project is not the only venture that the tech mogul has undertaken in the city. Early in 2012, Peter Moore was embattled in a $4.7 million foreclosure suit, forcing him to sell his 465 Washington to Becker at a cost of $6.1 million. In addition, Becker also acquired an adjacent building at 471 Washington to enable him transform the building into a five story.

Real Capital Analytics estimates that Becker’s investment in New York City is worth over $550 million. Notably, he has invested heavily in JDS Development Group. The investor-turned-developer has also invested a colossal amount of money in supertower at 111 West 57th Street. Other notable developments that Becker has financed include PMG, condo development at 10 Sullivan Street and assemblage at 251-259 Third Avenue.

About Arthur Becker

Born in 1950 in Brooklyn, NY, Arthur attended Bennington College, graduating with a BA in Fine Arts. He also went to Tuck Business School in Dartmouth. Currently, he serves as the managing member of Madison Partners, LLC, a firm that invests in Bio Tech startups and real estate http://madisonpartners.nyc/about-arthur/ . Earlier, Becker was chairman and CEO for Zinio, LLC. He also worked at Vera Wang Fashion Company as a senior Advisor and NaviSite as the CEO.

For more info you can visit Arthurbeckerstudio.

Success of Waiakea Water Company

Waiakea is a bottled water company that was founded in the year 2012. It is the best volcanic water as it provides healthy, sustainable, and great tasting water of its kind. The company bottles the water from its source, which is in Hawaii on the pristine peak of Mauma Loa Volcano that has the purest environment in the universe.

The water is then filtered to enhance electrolytes and minerals so as to make it delicious and also naturally alkaline. Waiakea water bottles donate water to the people in need as its aim is to provide clean and healthy water as well as contributing in assisting individuals to have access to healthy water in the developing countries.

Waiakea was the first to be awarded carbon neutral certification in the United States and is also the leading company in sustainability through its many eco- initiatives.

In the year 2007, Waiakea Hawaiian Volcanic water was declared the best water brand by 10 Best Water. Waiakea was noted due to its taste, purity, and the commitment towards environmental conservation and the general social work. The same year, Waiakea was also awarded first place as the best volcanic water in its category.

The company surpassed household names such as Voss, Icelandic, Smart Water, and Evian in its two categories. This is the third year that the company has been named being among the best. 10 Best Water noted that Waiakea water is among the prominent bottled water brands worldwide despite it being an emerging brand.

According to Baby Boomster, from the establishment of Waiakea water Company, its primary goal was to change the bottled water industry by continuing recognizing the environment and the philanthropic initiatives to bring positive changes. Waiakea, the first U.S. bottled water, is becoming a significant shift in the beverage industry, and this is improved by the global Waiakea’s reforestation initiatives and good packaging.

Food and beverage critics offered Waiakea Company a nod of approval by positioning it first in the category of the best tasting water.

The awards received by the company reveals the fact that customer preferences are speedily shifting towards sustainable and healthier products.

Organic Authority said that Waiakea water’s future is brilliant, and all the team members are looking forward to what is going to evolve next. Most people have come to trust the integrity of Waiakea’s brand as the company provide quality water. The company also prepare bottles that are portable, and one can freely carry around.

Learn more about Waiakea Water: http://www.prnewswire.com/news-releases/waiakea-hawaiian-volcanic-water-launches-followyourflow-social-media-contest-300393704.html