The Evolution of Smooth, more commonly known as EOS, was founded to take advantage of a stale and outdated industry that was not listening to their customers. When the founders of EOS founded the company, they saw that the major players in the lip balm market, Chapstik which is owned by Pfizer and Blistex, were not innovating their products and what they were selling today looked very much like the products of yesteryear, despite the change in customer tastes.
EOS lip balm understood that this presented a real opportunity for a startup company like themselves who can create a product that satisfied the tastes of their customers. Since women were the primary buyers of lip balms, they focused on them and began to design lip balms that had fun and flavorful varieties like berry blast. EOS packaged these lip balms in cute and colorful orb shaped containers that stood out on shelves.
While many men might be hesitant to buy these colorful orbs, women were passionate about the shape as well as the all-natural and high quality ingredients that made up the lip balm, https://skincare-au.com/collections/eos. Unlike the petroleum jelly based lip balms that are used by their competitors, EOS lip balm were longer lasting, provided greater protection from the elements, and customers were less fearful of using these lip balms regularly. These orbs were easier for women to find in their crowded purses and also became a bit of a fashion statement, as well as a marketable container that was immediately connectable by customers with EOS lip balm.
EOS used Facebook and other social media platforms to capture market share quickly by attracting the attention of several of the major retailers such as eBay and Amazon in the industry who took an interest in the unique product offering. When customers began to clamor for the EOS lip balms, the brand grew significantly, outmaneuvering and out competing their larger competitors in their own industry.